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Recruitment together with Partner Organizations (2011)

Recruitment together with Partner Organizations (2011)

Students who decide to explore options outside their own countries are increasingly “subjected” to highly-sophisticated marketing and recruitment strategies as universities begin to take international student recruitment more seriously. This case study demonstrates how New York University (NYU) worked with the Institute of International Education (IIE) to facilitate the quick and effective recruitment of an inaugural class to their newly established campus in Abu Dhabi.