Building a user-centred online presence

Cover der GATE-Germany-Publikation "Building a user-centred online presence"


This case study focuses on how a consolidation and revision of a web presence can have a positive impact on its engagement with key audiences, as well as create positive change. With the right governance and training frameworks to accompany the technical and process changes, Macquarie University in Sydney, Australia has successfully brought its offer to life online.

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